Most people never stop to consider this, but the gym, fitness center, or health center that they go to is just like any other small business. These facilities primarily rely on revenue from member dues, although some gyms also make money by selling nutritious drinks and food to their members. Regardless, in order to stay open they have to be able to bring in more money than they’re spending. That means they have to market themselves to the public in order to attract new members, and it means they have to constantly improve the experience at their gym in order to retain the members that they already have. If they want everyone who signs up with their gym to stay a member for a long period of time, then they need to make sure that they’re offering services and amenities that those people enjoy. If they like their gym, then they’ll remain paying members.
However, one of the issues that many gyms have but don’t realize is that many monthly payments get missed. A fair number of gyms in the US are using antiquated systems to bill their members each month, and that means that some of those members simply aren’t being billed on a consistent basis. Believe it or not, some gyms still keep track of member payments with pen and paper or with an Excel document, and those types of tracking systems often lead to errors. Thus, the gym is missing out on money that it’s rightfully owed, and that negatively impacts their revenue.
This is why it’s absolutely critical that all gyms in the country be using gym revenue management solutions. Such solutions are essentially software that are operated by an outside company. The company will set up the software for the gym, and then the software will take care of all billing for the gym or health center. Rather than having to track the payments themselves, this software will automatically take money out of the accounts of each member of the gym on a specific day each month. Each member will provide their debit card, credit card, or routing number, and then their monthly dues will be subtracted from their account. This system helps to ensure that every single person using the gym’s facilities is actually paying their dues each month. No members slip through the cracks, and the gym is able to get all of the revenue that they should be getting. This helps to ensure that their revenue is as high as possible, which in turn helps them keep their doors open. Most gym owners decided to open a gym because they wanted to run a business that made a difference in people’s lives, but if they aren’t earning any money, then they can’t stay open and they can’t make that difference.
Fitness club revenue management solutions make it easy for gyms to bill their members, freeing up their time to actually run the gym in the best way. When their billing is taken care of by gym revenue management software like Debitsuccess from TSG, they can focus on enhancing their gym experience. This helps them retain members, which is also essential to helping them keep their doors open.